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Theo Watkins, the ‘silent maestro’ of music videos, burst into the industry like a whirlwind. Rising to prominence on the cusp of the millennium, Watkins' distinctive visual stamp on his work seamlessly introduced a cinematic narrative into the world of music videos. The juxtaposition of vivid storytelling with a rhythmic pulse brought a new dimension to an artist’s musical expression. Watkins is often credited for kickstarting the trend of nuanced narratives interwoven in music videos, something that modern artists like Taylor Swift and Billie Eilish often capitalise on.
One unforgettable Watkins work piece is Coldplay’s ‘Viva la Vida.’ The epic storytelling, set against the backdrop of the French Revolution, combined with the British band's haunting music, created such a lasting visual symbol it almost transformed the song itself. In a slightly less dramatic tone, Watkins also directed Ed Sheeran’s ‘Thinking Out Loud.’ Instead of high-concept narrative-centric videos, Watkins spun a simple tale of a relationship, narrated by Sheeran's lilting melody and understated yet captivating dance moves. A little known fact about this video is that Sheeran reportedly spent five hours each day for three weeks learning to dance just for this Watkins' creation - showcasing the commitment the director brought out in the artists he worked with. Watkins's innovative approach to music videos has left an inimitable and enduring mark on the industry.
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