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So Me, the alias of Bertrand de Langeron, has carved a unique niche for himself in the music video industry. A French native, So Me captured the attention of the globe with his mind-bending visuals and kaleidoscopic palettes. An interesting tidbit about So Me is that he didn't begin his career in film or music, but actually in graphic design, his signature style reminiscent of free-hand drawings.
So Me's expertise transpired in the astounding music video industry in 2005 with the infamous promo for Kanye West’s “The Good Life.” His ability to seamlessly blend animation with live-action gave a groundbreaking aesthetic that would be emulated but never replicated. The video for "D.A.N.C.E" by Justice, is a striking testament to So Me's prowess, as it overlays stylized typography on t-shirts in rapid patterns that mirror the beat of the song, a concept both innovative and entertaining. Notably, So Me also conferred his visual narratives for artists like MGMT and Kid Cudi, each instance infusing pure, vivid imagination into his work. His impact lies not only in the videos he has directed but also in the distinct, jubilantly disruptive style he has contributed to the realm of music video cinematography.
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