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Jonathan Robert is a name that rings loud in the ears of music video aficionados. With a strikingly vivid imagination and an unparalleled knack for visual storytelling, he has been a true game-changer in the field of music video direction. Among his best-known works are the tours de force that are 'Sweet Child O' Mine' for Guns N' Roses and 'Every Breath You Take' for The Police. Regardless of genre or style, Robert's creations are masterpieces that breathe life into the songs they portray.
His magic touch has been integral in catapulting numerous fledgling artists into superstardom, including the now-mammoth band, Metallica. It's worth noting that before Robert took the reins of their video promotional affairs, the band was adamantly against making music videos. However, with the director's persuasive charm, Metallica eventually agreed to make 'One' – a music video that went on to become a monumental hit, further propelling the band towards its obligatory fame. In essence, Robert served as a catalyst in transforming Metallica's anti-video stance to one that cherishes the power of visual storytelling.
It is Robert's knack for shattering conventions that warrants a smidgen of chuckling appreciation. If you rewind to a time when making a video without the band was virtually unthinkable, Robert masterly constructed 'Owner of a Lonely Heart' for Yes. No band member featured in the video, just actor Danny Webb running from imaginary creatures on rooftops, which was a radical departure from tradition. This showed unshakeable assurance and audacity on part of the director to flout norms and frame his unconventional narrative - that's true Jonathan Robert vintage!
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