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Hervé de CrécyHervé de Crécy

French director Hervé de Crécy has left an indelible mark on the music video industry with his imaginative and often surreal storytelling. He's best known as one half of the directing duo H5, alongside Lionel Houbaer. They leapt onto the international stage with their groundbreaking video for Röyksopp's song "Remind Me". By transforming a mundane workday into a visually arresting infographic odyssey, they scooped up a MTV Europe Music Award in 2002, proving graphics could play the hero in music videos and not only backing visuals.

It's impossible to talk about Hervé de Crécy without mentioning "Logorama", an animated short film also directed by H5. This ingenious project portrays a dystopian, logo-filled universe (think Ronald McDonald as a gun-toting villain!), demonstrating their deftness at blending satire with chic aesthetics. Despite featuring over 2,500 logos, it's still remembered not for its brand placements, but for winning the Academy Award for Animated Short Film in 2010. This bold win by a music video director reinforced the industry's credibility and pushed the creative envelope for what's possible within that short format.

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