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Gaya Larouche, a name that might not immediately ring a bell to mainstream music lovers, but delve a little deeper into the world of the music video and he is a David Lynch of sorts. Known for crafting visually stunning and intellectually challenging pieces, the Quebec native certainly set an avant-garde standard in the industry. He came to prominence directing the video for Arcade Fire's "No Cars Go" in 2007, capturing a beautifully ethereal, almost dreamlike sequence that seamlessly weaved together images of soaring, majestic birds and powerful urban landscapes. It was a daring departure from the norm and it firmly put Larouche on the map.
An intriguing fact about Larouche is, despite his reputation for creating sumptuous visuals, he admits he is colourblind. It becomes all the more remarkable when you watch his work, such as his video for Radiohead's "Nude". Shot entirely in black and white with startling contrasts, the video is gripped with an intense melancholia, an emotion Larouche expertly evokes. Then there is his video for Feist's "The Bad in Each Other", another artistic triumph where he plays with time, narrative and expectations. His videos are like a Pandora's box, each viewing reveals something new and unexpected. In a world where music video's can be predictable, Gaya Larouche's work is a refreshing change of pace.
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