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For those not in the know, Ethan + Tom is not a band, but a dynamic duo of music video directors who have left an indelible mark on the industry. They shattered conventions with their experimental and off-beat visual storytelling, revolutionizing how we consume music. The pair has masterminded memorable videos for some of the biggest hits in recent years.
Their portfolio is as diverse as it is distinct. They guided Lorde through the wilderness in the video for "Perfect Places," gave Halsey's "Nightmare" a powerful feminist spin, and brought the tragic tale in Billie Eilish's "When The Party's Over" to life. Not many know this, but they once ended up filming a video while accidentally setting a vintage car on fire, quite a tale for after-dinner conversations! They're frequently lauded as the 'accidental innovators' for such unpredictable avenues their idea implementations inadvertently take.
Corralling flaming cars aside, Ethan + Tom's true genius lies in making unforgettable imagery that enhances our emotional connection with the music. Their fresh and unpredictable perspectives have redefined the art of music video making, making them an integral part of the industry. So, next time you find yourself entranced by a visually stunning and emotionally resonant music video, chances are, you have Ethan + Tom to thank.
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