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Cheng-Hsu ChungCheng-Hsu Chung

Cheng-Hsu Chung, a Taiwan born and London based animator, has been a prominent figure in the music video scene known for his unique style and distinct use of colours. His work has garnered a significant attention and praise in the industry for its whimsical tone and boundary-pushing creativity. His music video for artist Albert Kriwet's track 'Pixel' was an aesthetically vivid journey through psychedelic landscapes that exemplified Chung's ability to bring music to life through immersive storytelling.

One notable detail about Chung is his penchant for incorporating elements of nature, particularly animals in all shapes and sizes into his videos. For the trippy music video for Ariana Grande's 'God is a woman,' Chung showcased a colossal Grande sitting in a milky galaxy, surrounded by an array of animated creatures. This piece not only accentuated the power and assertiveness of Grande's song, but also reflected Chung's aim to infuse a harmonious blend of reality and fantasy into his animations. It's said that during the production of this video, Chung would often compare the singer’s movements to those of majestic creatures he admired, making the entire process a 'wild' one, indeed. So, next time when you watch Grande gracefully moving in the video, remember this interesting but hidden side of the creation process.

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