← Back | Director | 3 Music Videos
Charlie Di Placido's impact on the music industry has been undeniably seismic, despite him being a rather unsung hero in the broader world. Cutting his teeth with British synth-pop band Years & Years, Di Placido's rebellious visual style and audacity helped the band differentiate themselves in a saturated market. Moreover, his directorial work on the band’s “Sanctify” video, which mixed pop visuals with dystopian science fiction themes, is still a matter of discussion among industry insiders, cementing his reputation as a visionary director. Interestingly, Di Placido had no prior experience with extravagant aesthetics or sci-fi narratives; he simply followed his gut, proving you don't always need a playbook to create magic.
An interesting tidbit about Di Placido relates to the creation of the music video for "Ink" by Coldplay. Di Placido managed to create an interactive masterpiece. The video offers a Choose Your Own Adventure-style journey for the viewer, with over 300 possible paths to follow. And get this, Di Placido didn't even know how to code. Instead, he relied on a collaboration with interactive filmmaking team, Interlude, for the tech side of things while he tackled the creative.
Charlie Di Placido's trajectory has shown how one can break boundaries and redefine norms in the music video industry. Despite the pressure that comes with working with high-profile artists, like Kwaye on their “Sweetest Life” video, or the emerging trap artist, Octavian on “Here Is Not Safe”, Charlie had an ability to deliver undoubtedly iconic videos that perfectly sync with the music, helping him to carve out his own esteemed reputation. His work continues to demonstrate that pushing the boundaries of convention can lead to extraordinary results.
Disclaimer: Text might contain bits of A.I. imagination. Report mistakes
LIVE