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Recognized as a master of the visual arts, Bernard Benant holds an esteemed place in the music video industry. Having directed videos for countless top artists, his influence in this space is undeniably far-reaching. Among his most notable works are "Le Sens de la Vie" by Tal, and "Des Ricochets" for the collective Paris Africa, and the visual feast that is "Mad World" by Tears for Fears. Every one of his productions comes together to form a harmony of captivating imagery and gripping narratives.
Benant is known for his meticulous attention to detail in every project he undertakes. The video for "Mad World" by Tears for Fears blends eccentricities of surrealism with the raw emotion of the song, marking its distinctiveness in the genre, encouraging an entire wave of directors to experiment more freely with the surreal. His attention to aesthetics didn't go unnoticed with "Le Sens de la Vie" video either, where he brought Tal's youthful energy to life with an avalanche of colours and kinetic imagery. Just when you think you could pin down his style, he then offered a poignant black and white visual narrative for "Des Ricochets", aiding in driving home the song's profound message.
An intriguing fact about his craft is the notable absence of a consistent "style". He has the chameleon-like ability to adapt his approach to the unique needs of each artist, resulting in each video emerging as an authentic representation of the respective artist's vision intertwined with his own creative twists. It's no wonder that these artists keep coming back to Bernard Benant, year after year, to visually amplify their songs.
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