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Award-winning music video director, Abteen Bagheri, may not be a household name, but his footprints in the music industry are quite impressive. This whiz of the lens has noticeably set his creativity and artistry in top gear, birthing enthralling visual narratives for the creme de la creme of musicians. His breakout film was a video for the indie pop band, Passion Pit, in 2012, but his collaboration with pop titan, A$AP Rocky, on the music video "Peso" paid off big time, scoring Bagheri tremendous exposure due to the video's viral success.
Well for something less formal, want to guess where Bagheri shot A$AP Rocky's "Peso?" A corner store in Harlem! Believe it or not, a significant portion of this iconic video, capable of earning millions of views, was created in the humblest of environments. Bagheri's approach to using commonplace settings and turning them into spectacular visual backdrops adds a down-to-earth authenticity to his work. Over his career, Bagheri, the true artisan behind the camera, has not only changed the way we experience music through visuals, but he’s also subtly taught us that sometimes, less really is more.
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